Mercury Sales Literature

The Mercury Division created and published various kinds of automobile Sales Literature to show off its exteriors, interiors, styles, accessories and options to the general public. It depicted Mercurys in contemporary settings it thought would appeal to the American public, and clothed its contented Mercury owners in styles of the times. Most automobile Sales Literature has large color pictures and text explaining the various choices available for that model year, along with information about colors available and general specifications of the engine, dimensions, etc. Not only is automobile Sales Literature fun to collect and show with your car, but also, it can give you a useful overview and details for restoration. 

SALES BROCHURES:  These are automobile brochures which can be from 4 to approximately 100 pages which open like a book and are profusely illustrated. The "Prestige" brochure is the largest and most exciting brochure printed for that model year. Some brochures will be specific to only one model of truck, some will cover the full line for that model year, and some will cover accessories only. 

SALES FOLDERS:  These unfold like a map. Fully open, they become one large two-sided piece. When fully open, they may be suitable for framing. Like sales brochures, some folders will cover only one model and some will cover the full line of automobiles in that model year. 

PRESS RELEASES: These consist of typed promotional pages explaining what was new and exciting in automobiles for that model year. Frequently, the typed pages are packaged with 8 x 10 inch black and white glossy photos of the car or cars being promoted. The information in these Press Releases was communicated to the public, but the Press Releases themselves were sent to television and radio stations and not handed out to the general public. They are rather rare because they were frequently read then thrown away. 

POST CARDS: These are colorful promotional pieces which vary in size and sometimes depict only one model, sometimes the full line of automobiles for the model year. We have been able to find many postcards that are brand new and have never actually been put in the mail.  

POSTERS: These will be of varying sizes, some of heavier stock paper than others. Some will be brand new, others will have seen some use on a dealer's wall. All will be suitable for framing and hanging. 

ANNUAL REPORTS:  These were published every year by the Ford Motor Company. In addition to financial information about the corporation, they included the plans and projections for the next model year. Frequently, they contain a description, along with illustrations, of the specific automobiles which will be coming out in the next model year.

SAMPLE PAGES OF MERCURY SALES BROCHURES ARE SCANNED IN BELOW 

We carry a very large inventory of automobile manuals initially published by the factory. Some of these are the original publications, some are reprints of the originals. Some show heavy use and others are new or nearly new. Many of these items are difficult to find and our supply of each item may be limited. Our inventory is therefore highly specialized. 

We welcome your email or telephone call. We have been buying and selling automobile books and literature for 25 years! Our experienced staff can answer your questions and give you that personal attention which will help you to find the most useful piece for your automobile. Your order will be shipped to you within 24 hours from our warehouse.