Ford Truck Sales Literature
The Ford Truck Division created and published
various kinds of automobile Sales Literature to show off its
exteriors, interiors, styles, accessories and options to the
general public. It depicted Ford trucks in contemporary settings it
thought would appeal to the American public, and clothed its
contented Ford owners in styles of the times. Most automobile
Sales Literature has large color pictures and text explaining the
various choices available for that model year, along with
information about colors available and general specifications of
the engine, dimensions, etc. Not only is automobile Sales
Literature fun to collect and show with your truck, but also, it can
give you a useful overview and details for restoration.
SALES BROCHURES: These
are automobile brochures which can be from 4 to approximately 100
pages which open like a book and are profusely illustrated. The
"Prestige" brochure is the largest and most exciting
brochure printed for that model year. Some brochures will be
specific to only one model of truck, some will cover the full
line for that model year, and some will cover accessories only.
SALES FOLDERS: These
unfold like a map. Fully open, they become one large two-sided
piece. When fully open, they may be suitable for framing. Like
sales brochures, some folders will cover only one model and some
will cover the full line of automobiles in that model year.
PRESS RELEASES: These
consist of typed promotional pages explaining what was new and
exciting in automobiles for that model year. Frequently, the typed
pages are packaged with 8 x 10 inch black and white glossy photos
of the truck or trucks being promoted. The information in these Press
Releases was communicated to the public, but the Press Releases
themselves were sent to television and radio stations and not
handed out to the general public. They are rather rare because
they were frequently read then thrown away.
POST CARDS: These
are colorful promotional pieces which vary in size and sometimes
depict only one model, sometimes the full line of automobiles for
the model year. We have been able to find many postcards that are
brand new and have never actually been put in the mail.
POSTERS: These will
be of varying sizes, some of heavier stock paper than others. Some
will be brand new, others will have seen some use on a dealer's
wall. All will be suitable for framing and hanging.
These were published every year by Ford Motor Company. In
addition to financial information about the corporation, they
included the plans and projections for the next model year.
Frequently, they contain a description, along with illustrations,
of the specific automobiles which will be coming out in the next
SAMPLE PAGES OF
FORD TRUCK SALES BROCHURES ARE SCANNED IN BELOW
1968 Ford Truck
Specifications page for the
1968 Ford Trucks