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Dodge Car Dealer
Albums
Data Books and Color/Upholstery Albums (known collectively as Dealer Albums) are automobile books which are wonderful
collectors items as well as valuable sources for restoration details.
The Data Book (sometimes called a
"Facts Book") published by Dodge was written to help the Dodge
salesman to
show why a Dodge was more desirable than the automotive competition. It was usually
divided into a separate section for each of that year's models. The section for each model
has a picture of the exterior detail for that model and the interior style
options, including exterior trim options, wheel options, diagrams and photos on engine
features, transmission features, brake options, special "extra-cost
options" and dimensions and specifications. With text and photos,
Dodge describes
the special features which make it superior to other automobiles.
The Color/Upholstery Album (sometimes
called a Color-Trim Album) was an automobile book published by Dodge to help its
showroom customers to select the color and upholstery combinations that they found most
appealing for their automobile. There are generally color photos of the interior options
for the various models, along with swatches of the actual upholstery combinations
available and the upholstery codes. Charts explain the choices of exterior and interior
color combinations. There is a section with large glossy paint color samples along with
their color codes.
SAMPLE PAGES OF
DODGE DEALER ALBUMS ARE SCANNED IN BELOW
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Cover of the 1966
Dodge Data Book
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Interior shot of
the 1966 Dodge Data Book
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Interior shot of
the 1966 Dodge Data Book
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Interior shot of
the 1966 Dodge Data Book
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Interior shot of
the 1966 Dodge Data Book
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Interior shot of
the 1966 Dodge Data Book
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Interior shot of
the 1966 Dodge Data Book
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