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Chrysler Dealer
Albums
Data Books and Color/Upholstery Albums (known collectively as Dealer Albums) are automobile books which are wonderful
collectors items as well as valuable sources for restoration details.
The Data Book (sometimes called a
"Facts Book") published by Chrysler was written to help the Chrysler salesman to
show why a Chrysler was more desirable than the automotive competition. It was usually
divided into a separate section for each of that year's models. The section for each model
has a picture of the exterior detail for that Chrysler model and the interior style
options, including exterior trim options, wheel options, diagrams and photos on engine
features, transmission features, brake options, special "extra-cost
options" and dimensions and specifications. With text and photos, Chrysler describes
the special features which make it superior to other automobiles.
The Color/Upholstery Album (sometimes
called a Color-Trim Album) was an automobile book published by Chrysler to help its
showroom customers to select the color and upholstery combinations that they found most
appealing for their automobile. There are generally color photos of the interior options
for the various Chrysler models, along with swatches of the actual upholstery combinations
available and the upholstery codes. Charts explain the choices of exterior and interior
color combinations. There is a section with large glossy paint color samples along with
their color codes.
SAMPLE PAGES OF
CHRYSLER DEALER ALBUMS ARE SCANNED IN BELOW
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New Yorker Page from 1968 Chrysler Data Book
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Wheel Cover Page from 1968 Chrysler Data Book
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V-8 Engine Page from 1968 Chrysler Data Book
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New Yorker Leather & Upholstery Samples from 1963 Chrysler Color/Upholstery Album
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New Yorker Color Selector Page from 1963 Chrysler Color/Upholstery Album
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